My newest MAC purchase is the lipstick in All Styled Up. This lipstick came out with the "In the Groove" Collection. The finish is a cremesheen. I would describe this lipstick as a wearable Barbie cool toned pink. It is very pigmented, yet shiny and moisturizng. If you wish to have a lighter intensity, you can with only one swipe, but it can easily be built up.